What you’ll read below is not a call to reject AI, but an invitation to reflect on the true impact it’s having on our lives.

❊ About Us

The Silent Impact Project is an awareness initiative focused on recognising the multilayered risks of AI and chatbot use on our mental health, wellbeing, and quality of life.

Most conversations about AI’s impact on mental health focus on rare, but still devastating, crises. We are interested in those, and everything underneath them: the quieter changes in habit, thought, feeling, identity, and human connection that affect far more people, far more often, and almost never make it into public discourse.

Our hope is to recognise these experiences and give them language, so that the general public, practitioners, and policymakers can take meaningful steps to protect themselves and those most vulnerable to these harms.

Beyond all of the prompts, and models, and data centres, and growth metrics, and funding rounds, and productivity potential, there are real people. People who are currently unprotected, exposed, and being forced to engage in a world that is moving too fast for them to comprehend the implications of.

We’ve spent the last few decades experiencing what unregulated technology can do to our mental health, attention, relationships, and trust. This is the moment to act on what we know.

❊ Part One

The harm we don’t talk about

When AI-related harm makes the news, it’s almost always a crisis — the dramatic stories of ‘AI-psychosis’ or the shocking accounts of young, vulnerable individuals who have been aided in their suicidal ideation. These stories matter, but they are also the tip of an iceberg. Beneath them sits a much larger structure of quieter, slower, easier-to-miss harms that affect far more people, far more often: the way our habits shift, our thinking changes, our feelings become harder to trust, and our sense of self and connection to others begins to blur.

This framework maps seven layers of impact associated with AI and chatbot use, from the most visible at the surface to the most hidden and often unrecognised at the depths. Each layer represents a distinct category, not a stage on a fixed path, and it may be that multiple layers are experienced at once. The goal is to give language to experiences that often go unnamed, so people can recognise what may be happening to themselves or those they care about early enough to respond.

Behavioural

Changes in habit and behaviour

The most visible shift, but often the easiest to dismiss. Behavioural risks show up in how AI use reshapes daily life: the compulsive check-ins, the late nights, the patience that wears thin when someone doesn’t reply at machine speed. These shifts can feel small in isolation, but they can also become the foundation of everything above. Reaching for a chatbot before reaching for a friend, expecting perfect answers from imperfect people, or losing connection to the natural rhythms of our lives are early signals worth paying attention to.

Cognitive

Changes in thought and mental processing

When we outsource thinking, thinking changes. Cognitive risks describe the quieter erosion of mental muscles (cognitive atrophy) we don't always realise we're losing — critical thought, memory recall, the ability to sit with not-knowing. AI gives us answers quickly, fluently, and with confidence, which can feel like learning but often replaces it. Over time, people may find it harder to weigh competing ideas, hold ambiguity without rushing to resolve it, or trust their own judgement without a second opinion from a model.

Emotional

Changes in feeling and mood

Chatbots are increasingly involved in how we process our inner lives, and that involvement carries a cost, particularly given that they’re not designed for emotional support or therapeutic care. Emotional risks emerge when we begin to seek constant reassurance from a system designed to be agreeable, struggle to self-regulate without external input, or feel guilty or anxious around the extent of our AI reliance. Without the natural demands of offline life, emotional resilience can weaken over time. Some notice their mood becoming flatter, harder to trust, or more difficult to regulate.

Psychological

Changes in self and identity

Psychological risks include the strange disembodiment that can come from long conversations with something that has no body, the quiet creep of manipulation by systems optimised for engagement, and the assumption that a chatbot’s smoothed-out responses represent how things ought to be — flattening the diversity and messiness of our human experience. Some may begin to lose trust in their own judgement, memory, or sense of self. Existential questions surface here too: what does it mean to be a person when a machine can mimic so much of what we do?

Relational

Changes in connection and intimacy

Human relationships shape us through vulnerability, reciprocity, touch, repair, and presence. Relational risks show up when AI begins to reshape or replace that. Some people may withdraw from the uncertainty and friction of human connection toward interactions that feel safer and easier. In time, this can change how we relate to friends, partners, family, and colleagues. The growing presence of AI-generated content can also introduce doubt into our interactions, leading us to question whether what we are consuming, or who we are engaging with, is authentic. Some may also develop intimate or romantic attachments to AI itself.

Clinical

Changes in mental health

When the layers above go unrecognised long enough, they can develop into clinically significant mental health concerns. This includes patterns of delusional thinking reinforced by an AI's tendency to agree, dissociation and difficulty distinguishing AI-generated reality from lived reality, addictive attachment to a tool or persona, and social anxiety that grows as human contact is gradually replaced. At this layer, support typically benefits from input beyond self-awareness — from practitioners, communities, and people who can see what the individual may no longer see clearly.

Crisis

Changes in safety

The tip of the iceberg, and the only layer most of the public ever hears about. These crises include ‘AI psychosis’, paranoia, and suicidal ideation — the rare, severe outcomes that shape public perception of what AI harm looks like. Focusing only on this layer is part of the problem. By the time harm reaches crisis, the layers beneath have usually been developing for some time, often unnoticed. Naming the crisis matters. Naming everything underneath it matters just as much. If you, or someone close to you, does need support, you can find helpful resources here.

Different people, different experiences

Within each of us is our own story of how AI and chatbot use is changing our lives, and our believes about what it all means for our future. For some it’s full steam ahead - productivity improvements, vibe coding, and career progression. For others it’s paralysis - further job losses, deeper isolation and loneliness, and a creeping existential dread about that’s next. And it’s getting more polarising and overwhelming by the day.

Regardless of your position on AI, this isn’t a call to reject it. It’s an invitation to pause for a second and to reflect on your own experience and the true impact it’s having on your life. To find compassion and connection within the experiences of others. And to ask, amongst all of the supposed gains, what are we losing in the process?

❊ Part Two

How chatbots behave

To understand why these risks exist and how harm occurs, it’s valuable to appreciate how chatbots are designed to behave, and what incentivises those design choices (shock: it’s engagement).

Below you’ll find an overview of the core characteristics embodied by the majority of the general-purpose chatbots used today. Not every chatbot exhibits all of these characteristics equally, and some may be intentionally designed to reduce these risks.

In isolation, any one of these behaviours could become problematic. In combination, they create the unfair conditions for people to develop unhealthy relationships with tools positioned to help them.

Digital illustration of a robot with an antenna on its head, this robot is inside a web browser window, which shows a Wi-Fi signal icon above its head and a speech bubble with lines of text.

Sycophantic

A chatbot is sycophantic when it tells us what we want to hear rather than what we need to hear — agreeable, validating, and incapable of the honest, caring pushback that a real friend would offer. This behaviour is central to a chatbot’s endless, pleasing nature.

Hallucinatory

Chatbots can hallucinate — confidently presenting fiction as fact, inventing sources, misremembering details, and delivering it all in the same calm, measured tone they use for everything else. The same tone, variable outputs, and no way for us identify what’s true.

Biased

Because chatbots are trained on human-generated data, they absorb and reproduce the assumptions, prejudices, and blind spots we carry. They deliver those biases with the calm confidence of something that sounds objective and accurate, even when it’s neither.

Parasocial

A parasocial relationship is one where connection flows entirely in one direction. With chatbots, that dynamic is not a bug but an inevitability — engineered to feel like intimacy while offering none of the depth, reciprocity, or mutual understanding that real closeness asks of us.

Reductive

Chatbots are reductive when they flatten the complexity of a human being into patterns and probability, offering responses that feel relevant but miss the deeper truth of who we are, what we carry, and what we want for our lives.

Unaccountable

When a chatbot gives harmful, inaccurate, or dangerous advice, there is no one to answer for it — no professional body, no ethical board, no human being who loses sleep over the consequences. That absence of accountability is why regulation matters.

Extractive

Every conversation we have with a chatbot is a transaction. Our words, our feelings, our vulnerabilities, and our data become the raw material that feeds systems built by companies whose primary interest is not our wellbeing but our engagement.

Ever-present

Unlike any human relationship, a chatbot is always there, never needing anything in return. That might sound comforting, but the frictionless, one-sided connection and endless availability are part of what makes it so addictive, and contribute to isolation.

Anthropomorphic

We are wired to see human qualities in things that have none, and chatbots are designed in ways that amplify that tendency, using warmth, personality, and emotional language to feel like a someone when they are just a something.

Unexplainable

Most of us have no idea how an chatbot actually works — and neither, in many ways, do the people who built them. We are trusting our most vulnerable moments, our hardest questions, and our private thoughts to systems whose inner logic remains largely a mystery.

These behaviours are the result of incentivised design choices. When the incentive is to maximise engagement and attachment to the tool, this is exactly what we should expect. But it doesn't need to be this way. What might these systems look and feel like if they were designed to genuinely improve our quality of life, and deepen our connection to ourselves and one another?

❊ Part Three

What we’re calling for

Public Awareness

People deserve to understand what they’re engaging with, how they're designed to respond, and the quiet ways they can shape mental health, relationships, and sense of self. Awareness is the foundation of choice. Without it, we use these tools without ever knowing what they're doing to us.

Practitioner Support

The therapists, counsellors, doctors, and frontline workers already meeting people affected by chatbot use need resources, training, and a shared language for what they're starting to see. This is a new paradigm in old settings — and the practitioners holding it deserve support too, not just more expectation.

Regulatory Protection

AI companies should be held accountable for the harms their products cause. We deserve more than a marketplace where companies write their own rules, profit from our wellbeing, and walk away when the costs come due. Clear regulation is how we protect society, and those vulnerable, from harm.

❊ Part Four

What we need to protect

Truth

The capacity to know what's real, sit with what's uncertain, and reason honestly — with ourselves and with each other. This includes the willingness to be wrong, and the ability to be accountable.

Imperfection

The discomfort that healing requires. Disagreement, ambiguity, the messy work of patience and forgiveness — these are naturally uncomfortable, and they're how we connect and evolve.

Embodiment

Being in a body, in a moment, with all the slowness that involves. Presence, rest, silence, instinct — the felt sense of being alive that has nothing to do with information or output.

Hope

The sense that life has weight and direction. Dignity, meaning, belonging, the feeling that you matter and that things matter. These qualities themselves matter more than ever.

Connection

The kind of relationships that go both ways. Real intimacy involves vulnerability, mismatch, and repair. It involves the ability to co-regulate - to sit with the pain and share the beauty of life.

Authenticity

The particular, unpredictable, irreplaceable parts of being you. Self-expression, playfulness, humour, the strange creative impulses that don't optimise for anything.

The things that truly matter.

❊ Part Five

Share your experience

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Get in touch

If you’d like to contribute to our work, partner with us, or have us contribute towards your own initiative, feel free to get in touch, and we’ll reach out.

Who we are

Marta

Marta Ardesi is an Italian activist, author, and a neurodivergent wellbeing advisor specialised in mental health and addictions.

Ross

Ross is a mental health advocate, wellness practitioner, and brand strategist, who’s worked with some of Europe’s leading mental health providers.